How We Build

Technology Stack

We build high-performance web platforms using modern technologies. Every site achieves excellent Core Web Vitals, implements comprehensive Schema.org markup, and delivers sub-second load times globally.

Next.js 14Sanity CMSVercel EdgeClaude AISchema.org

Core Web Vitals Performance

All our platforms are optimized to meet Google's Core Web Vitals thresholds, ensuring excellent user experience and search ranking signals.

< 1.2s

Largest Contentful Paint

Main content loads in under 1.2 seconds

< 100ms

First Input Delay

Interactive response time under 100ms

< 0.1

Cumulative Layout Shift

Minimal visual instability during load

< 200ms

Time to First Byte

Server response from edge locations

All Green in PageSpeed Insights

Our platforms consistently score 90+ on Google PageSpeed Insights for both mobile and desktop, with real-world Core Web Vitals data from Chrome User Experience Report (CrUX).

Core Technology Stack

Frontend Framework

Next.js 14

React-based framework with App Router, Server Components, and automatic code splitting for optimal performance.

  • Server-Side Rendering (SSR)
  • Static Site Generation (SSG)
  • Incremental Static Regeneration (ISR)
  • React Server Components
  • Automatic image optimization
  • Built-in API routes
📝

Content Management

Sanity CMS

Headless CMS with real-time collaboration, custom schemas, and powerful GROQ query language.

  • Custom content schemas
  • Real-time preview
  • GROQ query language
  • Asset management with CDN
  • Portable Text for rich content
  • Webhook integrations
🚀

Deployment & Edge

Vercel

Edge-first deployment platform with global CDN, automatic HTTPS, and instant rollbacks.

  • Global Edge Network
  • Automatic HTTPS/SSL
  • Instant cache invalidation
  • Preview deployments
  • Analytics and monitoring
  • Serverless functions
🤖

AI Integration

Claude API

AI-powered content generation with structured templates, fact-checking prompts, and editorial guidelines.

  • Structured content generation
  • Template-based article creation
  • Multi-language support
  • Consistent brand voice
  • Fact-verification prompts
  • Editorial guideline compliance

API Integrations

GetYourGuide API

Tour & Activity Data

Real-time tour availability, pricing, and booking integration for travel platforms.

Viator API

Tour & Activity Data

Complementary tour inventory with worldwide coverage and instant confirmation.

Sanity CDN

Media Delivery

Optimized image delivery with automatic format conversion (WebP/AVIF) and responsive sizing.

Vercel Analytics

Performance Monitoring

Real-time Core Web Vitals monitoring and user experience metrics.

AI-Powered Content Pipeline

Our content generation workflow combines API data, AI assistance, and human expertise.

01

Data Aggregation

Tour and product data is fetched from partner APIs (GetYourGuide, Viator) and normalized into our content schema.

02

AI Content Generation

Claude API generates structured content following editorial templates: descriptions, highlights, practical information, and FAQs.

03

Human Review

Curator team reviews AI-generated content for accuracy, adds local expertise, and ensures brand voice consistency.

04

Schema Enhancement

Structured data is automatically generated based on content type: TourProduct, FAQPage, Article schemas.

05

Publication

Content is published to Sanity CMS, triggering Vercel webhook for instant deployment to the edge network.

SEO & Structured Data

🏗️

Schema.org Structured Data

  • TourProduct schema for tour pages
  • FAQPage schema for Q&A sections
  • BreadcrumbList for navigation
  • Article schema for blog posts
  • Organization schema for brand identity
  • LocalBusiness schema where applicable

Rich Snippet Optimization

  • Quick Answers targeting position zero
  • FAQ accordions with proper markup
  • Star ratings and review snippets
  • Price and availability data
  • How-to structured guides
  • Event and schedule markup
🔧

Technical SEO

  • Dynamic XML sitemaps
  • Canonical URL management
  • Hreflang for multi-language
  • Robots.txt optimization
  • Open Graph and Twitter Cards
  • JSON-LD injection

Image Optimization Pipeline

Every image goes through our optimization pipeline to ensure fast loading without sacrificing visual quality. We serve modern formats with fallbacks and responsive sizes for every device.

  • Automatic WebP/AVIF conversion

    Modern formats served based on browser support

  • Responsive srcset generation

    Multiple sizes generated for different viewports

  • Lazy loading with blur placeholder

    Progressive loading with LQIP previews

  • CDN delivery from nearest edge

    Images served from closest geographic location

  • Automatic compression

    Optimal quality/size balance per image

  • Art direction support

    Different crops for mobile vs desktop

Example: ScootersTour.com

Original image2.4 MB
After optimization145 KB
Format servedWebP/AVIF
Size reduction94%

See It In Action

Test our platforms yourself. Run them through PageSpeed Insights or Chrome DevTools to verify our performance claims.

Need a high-performance platform?

We build fast, SEO-optimized web platforms that rank and convert.

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